Get the important stuff done then knock off early!
When I first became self-employed I was excited - but naive. I
hadn’t anticipated working within a tight budget, being
isolated and not having support and expertise around me to help
fill gaps in my knowledge - things I’d taken for granted when I
worked in a large organisation! So excitement and passion
turned to overwhelm as I tried to master every skill from
accounting to web design and marketing, and my vision for my
business became buried beneath all the detail and clutter.
Recognising I needed help I tried many strategies including
reading hundreds of books, listening to numerous audios and
attending countless training programmes, but rather than
gaining the skills I needed, they just highlighted how much I
didn’t know.
The Small Business Consultants I turned to next tended to be
employed people, so they knew the theory rather than the
practice of self-employment. They didn’t understand the issues
or know the right questions to ask and may even have been
giving advice that was damaging to my business. (I guess if
they had what it took to work for themselves they’d be
self-employed not employed!)
After 14 years of continuous struggling I finally started
working with Coaches, and while I’ve worked with individuals on
specific tasks (like working on the internet) most of my
progress has been made working long-term with a Coach who
understands the challenges of self-employment.
This experience eventually led me to work as a Coach myself,
helping other self-employed and professional people to achieve
the success they want. My main qualification is the years
of experience I’ve had on the way to setting up my own
businesses, including the change in mindset that’s an essential
element for success. I believe that my experience of the
transition from employed to self-employed is broadly true for
most people – including you perhaps?
Happily, your success could be closer than you think - you
may just need the right combination of knowledge, skills and
habits. The exact mix depends on the area you're working
in (a surgeon’s needs would be different from a salesperson’s.)
You may have all the technical skills you need but recognise
there's something missing – and that could be as simple as just
one new idea or a connection between the different ideas and
principles you already have.
There are basically two things that distinguish
professionals from amateurs – skills and habits:
Skills: Professionals develop
their skills and these skills give confidence. For
example – as a web designer who knows they have the necessary
skills to produce the website your customers are looking for,
you are confident you can do the job. As a result your
self-esteem rises and you have less need to market yourself,
since people become more attracted to who you are, have
confidence in your ability to deliver and recommend you to
others
Habits: Good, positive habits give
us freedom – even simple ones can improve your life (like
brushing your teeth daily and automatically putting on a seat
belt.) Success also requires good habits, things you do
without needing to think about them. So for instance, the
surgeon knows how to use the knife; the web designer knows
which software to use without referring to manuals.
Skills and good habits take time and persistence to develop.
When you work for yourself, or where your income or
professional reputation depends on what you do, finding the
space and time to develop them can be difficult and
challenging. It’s also important to take the time to step back
occasionally so you can see what you’re doing and identify any
distractions or deviations from your goals.
You may do this when you take a holiday and your mind is
clear of everyday clutter and details. You can see more clearly
and come up with many new and innovative ideas. This, however,
is a random, hit-and-miss event! That’s why many people turn to
regular coaching.
Your Coach is a strategic partner who works with you to speed
up and simplify what you do. They help you to clearly identify
the areas of knowledge, skills and habits you require, and
provide the support you need to develop them so you achieve the
success you’re seeking.
Working for yourself can mean long, lonely, unrewarding
hours but it should, and ultimately can if you get the right
support, make your life easier, give you more free time and be
far more fulfilling.
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